Tampilkan postingan dengan label HSN and QVC. Tampilkan semua postingan
Tampilkan postingan dengan label HSN and QVC. Tampilkan semua postingan

Jumat, 28 Oktober 2011

The ups and downs of HSN and the sweet feeling of Selling Out.



Over the past few years, I have been doing appearances at HSN.   It has been a wild ride, loaded with sleepless nights, long flights and heavy makeup. (I'm in LA and they are in Tampa)  Some days, I wanted to cry from being so tired, having crappy sales or from being partnered with a host that didn't let me explain the product. One day....I did CRY....but they were happy tears and they came on the heels of the words....SOLD OUT!

 Rain or Shine......24 hours a day!

The world of 24 hour home shopping TV is a world of its own.  It takes some time and experience to get the "hang" of it and I am so happy that I have found a place in this fun and nutty world.


I started presenting items for my beloved Mod Podge and Folkart Chalkboard Paint.  I graduated to licensed items for Hanna Montana and High School Musical.  For that gig, I sat my tush down and watched a marathon of the HM and all of the HSM movies.  I needed to know the "ins and outs" of Troy and Hanna for a good show. I needed to know why the Troy rubberstamps featured basketball jerserys.  Can you imagine if I got a call from someone and I didn't know???  That would be major egg on my face.... live 2:00 am egg.  I have also presented Silk Screen kits, glass paints and texture paints and each time the tales are nuts.

Hot Glue gun Helpers first shot at HSN!

Seven months ago, I finally got a chance to present our own invention, Hot Glue Gun Helpers.  I was thrilled, freaking out and most importantly, I was a proud mama....... and then I got the news that I would be on for 5 min at 4:00 am {East coast}......ouch.  Who would be watching???? Well surprise surprise - crafters were watching and we sold out!  Steve and I, are so grateful....It has been hard to invent a brand new product, navigate corporate America and keep your chin up at the same time.


When I walked out the HSN door the P.A. who assists with the mics and earbuds says to me "hey kid, you did good - call your rep tomorrow.  I think you will be happy" I almost started to cry.  I couldn't believe my ears.

I raced back to my hotel, turned on my laptop, navigated to my page at HSN and there it was in red.  SOLD OUT.  Take that XYZ retailers who told me crafters don't use hot glue.

My next stop with HSN and Hot Glue Gun Helpers would be a return trip that was crushed before it got off the ground.  You can read the nightmare story here.  In the end it was a blessing in disguise as our next presenting day had better time slots and I got to see some crafty friends.

 Me and my pal Sandi Genovese.  See her new products here.

The halls of HSN on 24 craft days are sprinkled with designers and industry veterans.  We all support each other, check out the new products and share lots of giggles.  Kind of like a quick summer camp that involves make-up and demos.


Soar art made with Hot Glue and Hot Glue Gun Helpers.

The demos are pretty easy since you only get a few moments to explain your product.  It is the displays that take awhile to create.  For the Hot Glue Gun Helpers, I made all the displays back home in Los Angeles and packed them in a suitcase for the trip.  For my displays, I like to show lots of different ways you can use hot glue and Hot Glue Gun Helpers. 

Love this scrapbook!

 This frame was so much fun to make.

 This was the demo card.  I'll be doing a step by step soon.

Of course I love making wreaths with hot glue.

 The day begins in the middle of the night with me rolling my hair in my hotel.  Most folks don't travel to HSN with rollers in their hair....but I have no shame and a whole lotta hair.  I just like to give the make-up folks a head start.


Next is table set up...here are Carol and Gena working behind the scenes to breakdown a previous product.  We are constantly opening boxes, setting up tables and then tearing them down again.

 About 1.5 hours before you go live you get into make-up....hopefully with a cup of coffee in your hand.  Next stop is getting a microphone and an ear bud.  If you look close we all have ear buds where producers are talking in our ears the whole time.....that gets old. LOL.


 Ready to go live.....just waiting in the wings!


Whew....it is an adrenaline pumping fast few minutes.  Generally it is over before you even knew it began. 

And here it was again.....the sweetest words an inventor has ever seen......SOLD OUT.  Thanks so much to everyone who called in, log on or just said good thoughts for us.  It has been such a journey and we could not have made it this far without the support of Plaid and all of you.  I got the good news last week that we will be back in March and they doubled their order......no pressure.

Thanks for joining me on this journey~
Cathie







Sabtu, 17 September 2011

September 26th - I'll be Live on HSN with Hot Glue Gun Helpers



I am so excited to announce that Hot Glue Gun Helpers are returning to Home Shopping Network.  You may remember the whole crushed boxes mess from last month.  Ya -that stunk.  But now we are back in business and ready to go!

September 26th!
Home Shopping Network
***Two Shows***
5:00am east coast time
and
3:00pm east coast time

  Last time we sold out in 7 min!

If you can't wait or you miss the show... you can visit our shop at etsy.

Selasa, 09 Agustus 2011

Boxes got Crushed! Spirit Still HIGH!


New DaTe for HSN!!!!
September 26th
times to be announced

If you follow me on facebook or twitter you may have seen the many stomping-foot/sad-face posts about the "crushed boxes nightmare" from yesterday.   The teeter-totter roller-coaster of selling at Home Shopping Networks is always an adventure, amazingly fun, exhausting and never the same set of circumstances twice.

Basically.....the product boxes for Hot Glue Gun Helpers were damaged in shipping and we didn't have enough time to get them switched before going live at HSN so the shows had to get pushed till September.  Thankfully, it was only the boxes and the product was perfectly fine.....oh and thankfully I found out at 12:45am before taking my 4:00am car to the airport!  Ouch - that would have been salt on a wound. 

I worked my tail off getting ready to go out of town and then found myself without a trip, tried from not sleeping and hungry.  So hubby and I played hookie.  We went to Home Goods to look at sheets and I wound up getting some awesome vintage-style Halloween blocks.  (I'm going to be tricking them out...I'll blog it) Then we popped over to Frida at The Americana and had lunch with my mom-in-law and then we lazied about the afternoon.

Knowing it all happens for a reason!
xo
Cathie

The good news is that the contest is still on!!!!  If you have not entered...pop over to this link to enter.






Jumat, 05 Agustus 2011

Hot Glue Gun Helpers Giveaway!



CONTEST IS CLOSED!!!

Winners:
grand prize goes to Vanessa W.
6 other prizes go to
Dollie Creates
Jeanne
Anita Braddock
Wendy
JBlanton
mjblahnick56

I have emailed all the winners to collect the addresses.  In the event that I don't hear back I will draw another winner at the end of next week.


I am so excited to announce that Hot Glue Gun Helpers are returning to Home Shopping Network.

September 26th!

  Last time we sold out in 7 min!  This time we got two shows on the same day.

ENTER TO WIN!



To celebrate we are giving away a grand-prize of 1 set of Hot Glue Gun Helpers and
6 pink AdTech glue guns and 6 Hot Glue Gun Helper finger cap.

TO ENTER!!!
Follow this blog (if you want) and leave a comment about the tools or hot glue.

For more Chances!!
Like Cathie and Steve on facebook and let us know you entered the giveaway!

Follow @CathieFilian on Twitter
Be sure to leave your contact info so we can contact you!
Contest ends August 12th at midnight.

Jumat, 20 Mei 2011

May 24th I'll Be live at HSN with Silk Screen Kits!

I am heading out to Home Shopping Network in a couple of weeks.  It is always a fun adventure and you never know what will happen on live TV. hehe I am showcasing six different DIY Silkscreen Kits that are made with Simply Screen screens by Plaid. You may remember the screened projects I did for Better Homes and Gardens - if not, have a peek at them here.  If you miss the shows.....and want to learn more about or purchase the kits, you can visit this link to see all the kits at HSN.


Here is the video from my last HSN silkscreen kit appearance.

Tuesday - May 24 - Home Shopping Network

or HSN TODAY: Craft Corner (7:00 AM Eastern)



Here is a T-shirt that I made with the kits!

 Step 1: Position your screen.

  Step 2: Apply a bead of paint across the top.

 Step 3: Drag the paint down the screen.

 Step4: Lift the screen to reveal the design.

 Wanna Know more about the kits???
They Are Slumber Party Perfect!
Each screen can be used 20 times!!

Express yourself through fashion. Create your own graphic tee in minutes using the paints and embellishments in this kit. Add one or more colors, a little sparkle or bling—it's all up to you! Then show off the wild, one-of-a-kind shirt that you created.

Each Kit Has:
* 6 silkscreen designs (2 sheets)
* Technique guide
* 3 paint colors
* Applicator
* 6 glitter packs
* 12 plastic jewels
* 25 plastic pearls
* 250 assorted sequins
* Adhesive
* Brush

Notes:
* Easy-to-use
* Makes 10+ projects
* Reuse screens up to 20 times
* Six cool design
* Print on tees, hoodies, bags and more
* For ages 8 and up 

more info: Dream Kit

 more info: Peace Kit


 More info: Skulls Silk Screen Kit

 More info: Alphabet Kit

Sabtu, 05 Maret 2011

I'll be live at HSN with Hot Glue Gun Helpers!


 Celebrating in a BIG way! 

I am so excited to announce that Hot Glue Gun Helpers are making their TV debut at Home Shopping Network.  This is going to be epic.....they are debuting at HSN for a great price (stay tuned for details) and they will come with a bonus tool case. {{{{Happy Dance}}}}

I'll be live!
(hope i don't mess up)

March 6th for West Coast
March 7th for East Coast

2:00 am Eastern Time
1:00 am Mountain Time
Midnight Central Time (march 6th)
11:00 pm Western Time (march 6th)

Visit my new Hot Glue Blog for more info!!!



To celebrate we are giving away a 3 Hot Glue Gun Helper Kits, 12 pink AdTech glue guns and 12 Hot Glue Gun Helper finger caps

TO ENTER!!!
Follow this blog and leave a comment.
Tell us a Hot Glue Story...or don't.
Be sure to leave your contact info so we can contact you!

Sabtu, 08 Januari 2011

DIY Silkscreen Kits on HSN - Sunday (9th) Late Night and Monday (10th) Morning

I am heading out to Home Shopping Network in the morning. I am traveling across the states to St. Petersburg, Florida. It will be a whirlwind trip without much sleep. It is always a fun adventure and you never know what will happen on live TV. hehe

I am showcasing six different DIY Silkscreen Kits that are made with Simply Screen screens by Plaid. You may remember the screened projects I did for Better Homes and Gardens - if not, have a peek at them here.  If you miss the shows.....and want to learn more about or purchase the kits, you can visit this link to see all the kits at HSN.


Monday - January 10th - Home Shopping Network

Tune in or Record
SEW CRAFTY (1:00 AM Eastern)
or HSN TODAY: SEW CRAFTY (8:00 AM Eastern)



Here is my T-shirt that I made for the shoot!

 Step 1: Position your screen.

  Step 2: Apply a bead of paint across the top.

 Step 3: Drag the paint down the screen.

 Step4: Lift the screen to reveal the design.

 Wanna Know more about the kits???
They Are Slumber Party Perfect!
Each screen can be used 20 times!!

Express yourself through fashion. Create your own graphic tee in minutes using the paints and embellishments in this kit. Add one or more colors, a little sparkle or bling—it's all up to you! Then show off the wild, one-of-a-kind shirt that you created.

Each Kit Has:
* 6 silkscreen designs (2 sheets)
* Technique guide
* 3 paint colors
* Applicator
* 6 glitter packs
* 12 plastic jewels
* 25 plastic pearls
* 250 assorted sequins
* Adhesive
* Brush

Notes:
* Easy-to-use
* Makes 10+ projects
* Reuse screens up to 20 times
* Six cool design
* Print on tees, hoodies, bags and more
* For ages 8 and up 

more info: Dream Kit

 more info: Peace Kit


 More info: Skulls Silk Screen Kit

 More info: Alphabet Kit